BA (Hons) Graphic Design

Approval Code
N/214/6/0013; 06/2019
Classification
BA (Hons)
Subject Area
Graphic Design
Course Mode
Full Time
Course Duration
3 Years
Course Location
UCSI University, Kuala Lumpur Campus
Intakes
January, May and September


The Bachelor of Arts in Graphic Design embraces a philosophy that respects the lineage of design while keeping in mind the demanding needs of design for tomorrow’s industry. Focusing on conceptual problem-solving, creativity, formal design and even cutting-edge design for multimedia, the programme’s curriculum revolves around the practice of design. This is backed by our Design Philosophy – one that advocates transcending the boundaries of innovation.

Qualifications
Academic Requirements
UCSI Foundation Pass
STPM / A-Level 2 principal passes
UEC 5 credits
Diploma Pass
Other Year 12 equivalent Average score of 60%
National matriculation CGPA 2.0
International Baccalaureate 26/42
Entry Requirements for Foundation Year
Qualifications
Academic Requirements
SPM / O-Level Minimum 5 credits
UEC Minimum 4 credits
Other Year 11 equivalent* Overall average score of 60%
English Requirements

  • A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 5; or a score of 196 (computer-based) / 525 (writing-based) / 69-70 (internet-based) in TOEFL; or Band 5.5 in IELTS.
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

* International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the Certificate in English programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.


Note / Legend Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'
The graduates are equipped and ready for the industry in the areas of:
  • Advertising Agencies
  • Multimedia Labs
  • Design Studios
  • Desktop Publishers
  • Photography Studios
  • Corporate Art Departments
  • Television Network Stations
  • Packaging Companies
Year
Modules
Year 1

  • Art History
  • Life Drawing
  • Graphic and Image Editing
  • Packaging & Display Design
  • Visual Communication
  • University Life (MPU-U2)
  • Typography 1
  • Basic Photography
  • Brand Design & Campaign
  • Introduction to Multimedia
  • Extra-Curricular Learning Experiences 1 (MPU-U4)
Choose One
  • Film Studies
  • Introduction to Advertising
  • Introduction to Public Speaking
  • Fundamentals of Marketing
Year 2

  • Design and Layout
  • Typography 2
  • Web Design
  • Information & Environmental Design
  • Multimedia Design 1
  • Design for Industry
  • Religions in Malaysia (MPU-U3)
  • Proposal Writing
  • Digital Visual Presentation
  • Practical Training
  • Extra Curricular Learning Experiences 2 (MPU-U4)
Choose One
  • Post-Production
  • Customer Communication
  • E-Marketing
  • Entrepreneurship
Year 3

  • Multimedia Design 2
  • Design Major Project 1
  • Research Project
  • Intellectual Properties
  • Portfolio
  • Design Major Project 2
  • Extra-Curricular Learning Experiences 3 (MPU-U4)
  • Industry Placement
Choose One
  • Design for Motion Graphic
  • Branding
  • Media Planning & Management
  • Integrated Marketing Comm.
General Subjects (MPU) are compulsory for all students.

U1 – For Malaysian students:

    i. Ethnic Relations
    ii. Islamic Civilisation and Asian Civilisation

     – For Foreign students:
    i. Malaysian Studies
    ii. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
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